All posts by Sayli Achrekar

Investing in retail solutions will up your business game

October 27, 2020 Sayli Achrekar Leave a comment

While digital e-commerce has taken a toll over brick and mortar retail stores, the retail store has to pace up with innovations to likely stay in the market. Adopting business intelligence is a powerful technique which can be proven beneficial towards achieving goals.

In the retail and fashion industry, understanding consumer behaviour, their attitude, and needs while making their purchase are essential for the success of the retail business. Understanding what consumers need and their needs are essential these days. After all, they are the one who makes a business sustainable.

Shift from Offline to Online is inevitable

Today consumers are smart and to reach towards such adept potential buyers a retailer needs deep understanding about “how customers are making choices while their purchases?

Millennials are more conscious about what they buy and how the product has been designed and what all efforts retailers have taken to make it more sustainable. Retailers have to be more concerned about how they can optimize the use of resources which can result in their business to survive in this cut-throat competition.

Fashion has become an everyday changing trend and brands like Myntra, Flipkart, Ajio are ruling the industry, the brand’s omnipresence has increased its visibility and influenced customer’s purchase decisions. Like Flipkart says “If it’s trendy, it’s on Flipkart”, or “Everyday new fashion at Flipkart”, such taglines are creating a buzz in the industry.

Even the smaller brands like Bewakoof, The Souled Store, Tijori, etc. are increasing their brand influence by creating a niche in itself by selling specialized merchandise and giving a tough competition to the big players. In spite of being a niche, they’re at the top of the market by adopting online marketing strategies to expand the reach. With such fast-growing trends of the industry, retailers should be more thorough with the new technologies and explore to enhance up-gradation to their business models.

Why Investing In Retail solutions Is Essential For Your Business

Speed, availability and efficiency is the necessity of today retail and fashion businesses. To achieve these perks, retailers should invest in a retail solution that will help them to pace up their business in this fast-growing market. Newest technologies in retail have made it an essential tool that can provide you with a competitive edge to thrive and grow in the market.

Here are a few benefits of retail solutions which can improve your retail business.

Innovation to your business

Innovation refers to creating more efficient and unique ideas, products and overall process of how business works. For retailers, it could mean about implementing new ideas, improving services and upgrading with an effective product which can enhance the user experience.

By adapting retail solutions in business means upgrading business models and making a change in existing patterns to deliver better shopping experience to customers by ensuring their safety and security in these times.

Customized clothing and virtual trial and tryouts for user content

Retailers often adapt to customize content or virtual tryouts to meet the best expectations of their customers. Retailers are now filtering their in-store activities where they can optimize the use of solutions without wasting time. With the newest technologies like AI, AR, XR, VR, customer expectation has reached a peak where innovations grab their attention instantly. In the Ecom era, customers want a hassle-free shopping experience without wasting time. These are a few instore solutions which can help you to sustain in the business.

Everyone wants their outfit to be designed according to their perspective. Customizing outfits by choosing respective options gives them a personal touch while shopping. Adding in-store customization will make you stand out amongst the competitors
Waiting for their turn while shopping was always a concern and time-consuming task. Therefore the invention of virtual trial rooms has been hit in the fashion and retail industry. The shoppers can simply find out their respective size and can visualize the apparel fitting on their body.

Increasing brand presence and awareness

The retail solution is an astonishing tool to enhance in-store brand awareness to wider audiences. Retailers and brands have to stay one step ahead to enhance the shopping experience of the shopper. A brand like Lenskart has launched 3d Tryon where shoppers can virtually try different eyeglasses online and various help brands provide unique experiences to users. These unique innovations in store attract shoppers and make them recall brands or visit stores to try these techs. The use of such solutions for retailers in marketing strategies gives a lot of leverage to brands to find their ways of easy interaction with potential customers.

Impactful customer experience

Whenever shoppers make a purchasing decision, retailers should ensure that they provide a seamless shopping experience to their customers. One of the research from Epsilon shows that around 80% of the shoppers only sop with brands that offer a unique user experience. Individualized pitching, high-touch customers are no longer trending tricks which retailers can use for the growth. The revolution in retail has created a new breed where shopping choices are not only restricted to the best prices of products.

Retailers have to come up with the latest and trending techs who can satisfy all needs of customers and get attention in the competitors market.

Overcome with Tech solutions

Retail solutions in business can create new opportunities for upcoming sales in the business and increase ongoing performance and build customer loyalty. Retailers can get complete insights into customers trends and behaviours to refine their supply chain accordingly. These solutions will escalate the in-store shopping experience and will give a new outlook on your traditional brick mortar.

Navigating into the new world of retail solutions can be challenging, and it can be a task now from where to start. Therefore, an experienced technology partner will enhance your business in evaluating your business with unique strategies.
Learn more about how Textronics helps your business to integrate retail solutions for maximum results.

Learn more about how Textronics helps your business to integrate retail solutions for maximum results.

A Retail Innovation, Textile & Fashion Industry

How has 2020 changed shopping habits?

October 12, 2020 Sayli Achrekar Leave a comment

With all restrictions around the world, consumers have started believing that these situations are going to stay for long. With these circumstances, they have been worried about when will they restart their usual lifestyle again?

With lockdown easing and new situations setting in still, there is a concern when it comes to stepping out. Most of them are now using the Ecom platform for purchases & are used to getting things at their doorstep.

Consumers priorities are changing

Consumers have now prioritized the most basic necessities which they need on a daily basis. There is an increase in the demand for hygienic, cleaning, and staples products, while the drop has been seen in non-category products. The factors that influence customers while making brand decisions are also changing as “buy local” trends accelerate in the market.

Now, These situations are undoubtedly reshaping the consumer goods industry in real-time. One of the research of Accenture indicates new habits formed in this lockdown will continue even after the crisis ends, & is going to permanently change what we value, how and where we shop, and how we live and work.

More Consumers are shopping online.

People are choosing to stay indoors despite the ease of lockdown. Home has now become the hub of all the activities and people prefer socializing by just sitting at home. Working from home and staying indoors have changed the priorities of what they buy. As more and more consumers are now forced to shop online to stay safe, and eventually, they will get habitual about buying products online.

In a global survey conducted by Brandwatch, 20% of their respondents said that they have bought clothes, groceries, or toiletries and beauty products online when they usually wouldn’t have got them that way. The same survey said that the majority of these customers are investing in small purchases like busing buying clothes, accessories etc.

Let us know how you are shopping these days?

We’d love to hear from you via email or on social media!

How this change will impact the Retailers

The retail industry has suffered a lot of challenges in the past few months. Long term trends have grown as consumers have changed shopping habits, what they buy and how they shop.

The initial days of the lockdown showed a drastic effect on the retail industry. Retailers were concerning how they will satisfy the needs and the changing behaviour of consumers by keeping their stores shut. There was a decline in sales as people concerned about stepping out.

Retailers needed to lead with the best strategy considering the human-centric approach. With easing in the lockdown retailers started responding to this situation in a positive way by upgrading their business with new ways of working.

There is still a worry among the retailers that how will they enhance the in-store experience of the shoppers by taking the utmost care of their safety and hygiene. In this case, there are various innovations in AR such as beauty magic mirrors, try products in 3D, virtual trial rooms, etc. which offer a contactless shopping experience to the customer.

( To know more about Contactless shopping read: Contactless shopping: Sustainable choice for retail sustainability)

The research of Accenture says that 67% of consumers agree that companies will “build back better” by investing in sustainable and fair solutions.

Upgrading business with Changed shopping habits

How to upgrade business according to shoppers circumstances :

Reports of Delloit says the consumers are changing. They are more inconstant and less loyal to their purchasing decisions. They search for something new and exciting every time they make a new purchase. The business has to be on their toes to fulfil what their customer needs and how they can enhance customer engagement.

The entrepreneurs can —– to upgrade their business according to too the shopper’s circumstances

Brands and retailers should focus on the long term business strategy by strengthening the internal categories by building the omnichannel approach towards their business and upskill employees for a technological revolution.
They should invest in the digitalization of the business which will increase the efficiency of the digital platform.
Companies should plan for the future of their brick and mortar stores by using their previous data and the changed shopping habits & preference of the shoppers.
They should improve the supply chain network and ensure that they are upgraded about the product trends.

Changed shopping habits and customer preferences have taken a new dimension in these unusual challenges. Retailers who are careful and innovative during this new normal will build a stronger relationship with customers that will endure beyond the crisis passing.

If you are one of those brands who want to invest in the innovation in the fashion industry, Textronic is leading the solutions that will change the whole lookout of your business.

To avail of our services, feel free to contact us: info@textronic.net

A Retail Innovation, Digital trends, Digitization in fashion

Digital Trends transforming Fashion Industry

September 30, 2020 Sayli Achrekar Leave a comment

Digitization is now taking a boost in the retail industry making shopping more convenient than before, more cost-effective and more enjoyable. This transformation in the industry has resulted in greater adoption of trends. The general public uses the internet on a global scale, which forced retailers to develop multiple strategies and incorporate the omnichannel approach into their business models.

However, retailers and multi-brands are now offering a seamless shopping experience by linking up from mobile to online to in-store outlets. For.eg. nowadays many households use google assistant or smart speakers such as Amazon’s Alexa that make the users experience easier

Digitization in fashion – How is the industry changing?

The fashion and retail industry, varying from small brands to exclusive luxury brands, drives a crucial part of the economy. In response to the pressure, the majority of the business & brands have started to improve their speed to implement sustainable innovation in their business model and supply chain process.

Fashion is one of the fastest-growing and challenging fields where the changes in trends are instant. These days there is no such fundament as just buying fashion products, growth in the use of technology has empowered the way of shopping. Users now want to interact and get involved with the brands while they shop.

Digital transformation is now entering every field & is having a vast influence among all the masses. This transformation is not only about data management or intelligently managing the business but also reducing the cost and enhancing the efficiencies.

Technology has evolved so much that every day there is an innovation and it’s being shared over all the digital platforms with just one click.

The fashion industry has also been using technology from the manufacturing process until post-production. There are no more traditional consumer segments, no more geographic restrictions, everyone can shop from any corner of the world.

How digital trends can help in growing

The tech-savvy consumers have changed the outlook of the retail and fashion industry, and brands find themselves trying to adapt these ongoing trends into their business.

Each brand is now realizing if they do not get into this digital-savvy tech, they will miss out on megabucks. Considering this scenario in mind, here are some digital trends which can help you grow in the fashion and retail industry.

Mobile marketing

Majority of the population use their mobile device to search online for what they desire more than any other device. It is hard to find any fashion website that is not mobile optimized.

Mobile marketing is the ideal platform to bridge retailers in-store and online experience. It is the perfect approach for the brands to communicate directly with their potential customers.

Brands can even retarget their previous customers with the help of SMS marketing by keeping them updated about the ongoing activities, offers etc in the business.

In-Store Tech

Most of the retailers and brands have no plans to obtain complete transformation of their physical store on the online platforms. They firmly believe that actual customer experience is essential.

But with the cutting-edge competition in the market retailers are upgrading their business model by investing in advanced in-store tech that enhances customer experience even in the 21st century.

Raymonds well known Indian brand retailing in fabric and ready-to-wear categories have uplifted their in-store experience at almost all stores by including the Magic Mirror concept. Where customers can try out there bespoke outfits even before getting it stitched.. saves the hassle and doubts for the end- results.

So in-store tech is another trend where fashion is embracing digital innovation to take customer engagement to the next level.

Influencer Marketing

Fast-fashion brands and celebrity influencers are nowadays going well together. Fashion influencers are particularly effective for making fashion brands accessible to the customers which can target the overall market.

Generally, people identify these influencers as they are having a good fan base on their social networking sites and some even act on television.

So brands can target the audience by collaborating with these influencers. This trend nowadays is used by most of the startups who are making their place in the market

Social Media Appearance

Social media platform such as Facebook, Instagram, youtube are nowadays are becoming more relevant to fashion. They are building an excellent platform for the millennials for enhancing their talents and are influencing their audience.

So brands are now focusing on building a great social media profile as they can reach a vast audience by keeping them updated about the business on daily basis.

Brands are now allowing the shoppers to shop directly from the social media by linking the link to the post which can take the shoppers to the actual website. This makes shopping fast and convenient and also increase the conversion rate. It is considered as the future of fashion.

Digital Transformation getting it right

While emerging technologies brands are getting their business a new transformation with up-gradation in the technology and integrating with the modern advancements.

This digital trends transformation provides brands with a new way to capture customer on a vast scale and enhance their knowledge and insights towards the business.

Adapting to these multidimensional trends fashion brands and retailers will find themselves staying one step forward in the cutting-edge competition.

Successful digital transformation in business is a matter to know how can brands have access to adapting the digital trends. We will help you to have your business up-gradation with ease. Click for more info.

Source: https://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/ultimate-challenge-fashion-industry-digital-age.html

A Retail Innovation, Augmented Reality, Future Technology, Textile & Fashion Industry

Contactless shopping: Sustainable Choice for Retail Industry

August 20, 2020 Sayli Achrekar Leave a comment

With the new normal where people are staying indoors and are used to operate all the necessities from the indoors, the contactless shopping experience with a virtual trial room gives customers perk the shopping experience and try out the limitless outfits at go.

Gone are the days when the physical trial room used to be the only trial medium used by shoppers. With the innovations in technology, and the fashion & retail industry augmented reality is making its own space with new situations. The main concern of the shoppers will be trying out outfits without touching it physically.

How is contactless shopping the new normal?

The trend is no different in a world where everyone is staying indoors and trying to cope with the situations as contactless payments have already been adopted by most of the population for the new normal, the future has been predicted retails has to adapt the contactless shopping in their store to get back into the race of fashion industry. The future belongs to stores that will follow a model that can bridge between the physical trying out outfits and virtual trial rooms.

How will contactless shopping transform the retail industry?

People from all walks of life are adapting to the new normal and retailers are running out of ideas on how to get back to the race in the running market of fashion with the blend of customer expectations. Technology and innovations have promised the adaptation of contactless shopping in the future. Virtual Trial Room is a concept that will sustain the retail industry. By upscaling the retail business model and by giving crisp digital solutions is the need of the hour.

With the transformation comes unlimited customers’ needs wherein trial rooms may be changed with virtual trial rooms. Where shoppers can shop without touching or trying out the outfit which will enhance the customer footfall to the retail industry and will change the overview of the retail industry. By making accurate brand messages, and adapting the contactless shopping concept with virtual trial rooms it will transform the retail and fashion industry.

Benefits of adopting contactless shopping

Contactless shopping with Virtual Trial Room

One of the barriers customers will deal with is trying out the outfits physically. Contactless shopping will encourage the customer to try out the limitless options with the virtual trial room. With the innovations in technology and the personalized services provided and will enjoy their shopping experience than before.

Intellectual user interface

The virtual trial rooms are the new normal for the retail industry. The 3D body scanner technology of virtual trial rooms allows the shopper to experience with a perfect fitting as per the size. The intellectual interface of virtual trial rooms allows shoppers to swipe the limitless options selected from the store at one go. Shoppers can snap their outfit and can share to whomsoever they want to send.

Revolutionary technology

When the shoppers will be allowed to browse limitless options with the augmented technology the software will let the shopper get an ideal notion of the outfit as the virtual trial room will allow the user to visualize the outfit of the user mirror image.

This augmented reality will bring a revolutionary change in the fashion and retail industry for the new normal.

Great customer experience

Why do customers always have to compromise on customer experience? In the end, they are the one who is at the other end. The concept of contactless shopping with virtual trial rooms will do wonders for the customer’s shopping experience for the new normal. Imagine customers getting the awful experience of trying limitless options at one go without having any concern about touching physically or trying it out, Isn’t it amazing? In the end, it’s the satisfied customers who will enhance the sale of the business.

Reduce in-store capacity

With the concept of contactless shopping, the retailers will be at perk as the augmented reality-based virtual dressing room will consume less space and can store limitless options in one software of all the variety of outfits they have which means they don’t need to keep all the outfit sample in the store.

Conclusion

With the lines getting blurred between online and offline shopping, retailers have to adapt the concept of contactless shopping to increase their store engagement of the customer . You have got to renovate your service to the degree that will leave your customers with no grievances. It’s now a high time for the fashion industry to adapt virtual dressing rooms to increase in-store engagements.

Textronic is one of the leading providers of virtual trial room solutions in the retail industry where retailers will be updated with advanced technology. A complete digital wonder with exciting features where buyers can try out different outfits and can experience how exactly it looks on them.

Collaborate with us now for adapting new normal: https://www.textronic.com/tryon.html

Email us at sales@textronic.net or more details.

Textile & Fashion Industry

Future of Textile Exhibitions: Virtual TradeShows

August 14, 2020 Sayli Achrekar Leave a comment

Future of Textile Exhibitions: Virtual TradeShows

Technological advances are becoming a boon for the industry with each passing day. Virtual exhibitions are a result of mass-digitalization (Industry 4.0) in all the industries. It has not only shown an uplift in sales but has paved the way for enhancing the user experiences and hence engaging more and more people across the world.

Virtual Textile Trade Show

A virtual trade show a.k.a virtual mill week is super smoothly transforming exhibition halls into a customized virtual exhibition. Wherein exhibitors can not only showcase their designs & merchandise but are also able to exhibit the same to any corner of the world.

Easy Registrations, less documentation, no actual traveling, and related cost attracts more diverse exhibitors and attendees, creating a massive online audience throughout the globe for the exhibitors to share their fabric designs in innovative form by giving them the same look & feel of the fabric.

Considering this, It is not at all difficult to predict that the virtual trade show will be the future of the traditional textile trade shows.

Changing the textile industries exhibition experience

With virtual trade shows, Exhibitors will be able to store all their designs on a centralized e-com platform where they can showcase all their designs and various fabrics, patterns on any device from anywhere. They can expand their marketing boundaries over the planet as there is no physical transport involved. Virtual tradeshows give access to the exhibitors to view all the designs 24*7 via digital design library. Exhibitors can manage their content allowing easy customization and personalization to their respective platform.

If you still haven’t considered virtual trade shows as the future of traditional trade shows then the benefits will surely change your mind

Saves resources & cost: One of the most obvious perks of the digital trade shows is it saves setup cost, traveling & lodging cost, sampling cost, other promotional material costs, etc. and gives better user experience.
No Physical Samples needed: Physical samples of the fabric swatches are not needed, the digital samples can be easily uploaded on the cloud in a jiffy!
Saves Time: With decreased costs and hassle, the exhibitors, hosts, & also the attendees save a lot of travel time, sampling time, etc. Hence increasing the design time for you.
Increases Design Time: Designers get more time to design unique designs & the attendees can easily check out the plethora of designs in seconds with the advanced searching filters and can instantly place the orders.
Global Reach: With no restriction in the geographic boundaries, the exhibitors are free to experience the audience across the globe.
Advanced search option: With virtual trade show the exhibitors get the advantage to showcase the products with ease just by the configuration of the filters and will get the results accordingly.
Data Management: At physical conferences, exhibitors usually get a standard physically managed report of the footfall of the attendees.
The lifespan of tradeshow: Textile Exhibitions & Tradeshows last for a couple of days to a week and is restricted to the exhibiting location, but with Virtual Trade show the exhibitors can host the exhibition for a longer period of time.
Tracking the attendees: Exhibitors can track all the attendees’ information and store it online instead, making it easier to follow up with the prospective customers after the event.

Collezioni for Virtual TradeShow

We, at Textronics, are constantly innovating to bridge the gap between fashion & technology for the last 3 decades and we are incredibly proud to introduce our revolutionary digital library- Collezioni for your virtual trade shows.

Textronics believes in leveraging the textile and fashion industry with sustainable choices for improving user experience and sales at the same time. We believe that the exhibitors at a virtual trade show should have meaningful and collective interaction and create a competitive advantage in the market.

Collezioni is a centralized platform that helps the Fashion-ate entrepreneurs and textile manufacturers, retailers to store, manage, and showcase their wide range of designs and merchandise in a precise and digital manner. It gives the exhibitors leverage to store their enormous design data in the cloud and showcase them most uniquely with 2D-3D visualization of fabric draping digitally.

To know more contact us: https://www.textronic.com/contactus.html

A Retail Innovation, Augmented Reality, Future Technology, Textile & Fashion Industry, Textile Ecommerce Solutions

Take your Tailoring Business Online for the New Normal

August 7, 2020 Sayli Achrekar Leave a comment

With the rise of technological advances and online interaction businesses are upgrading their business models by adapting the technology which correspondingly saves the cost of the business.

Gone are those days where people used to wear the same apparel as others, nowadays everyone wants to be unique and stand out differently in society. The trend of customization of apparel gives the user a unique and realistic shopping experience.

Customized clothing or bespoke outfits are an old trend in the tailoring business, people like to get self-customized apparels. With the current situations it is very clear that shopping from home is the only safest option left with the shoppers and giving the customers the right tool to satisfy their bespoke clothing need is the main focus

The online tailoring solutions can help the business to serve the customers needs and give them the authority to get their own costumed tailored suit at their doorstep.

Previously users used to buy apparel which were similar from others but times have changed now people are looking for creating their own designs with preferred fabric type, colors, variety of styles, fittings etc. So many artistic tailors and entrepreneurs are seeking to take solutions which can give their user the option of customizing their own apparel for increasing their sale

Revolutionary Online Tailoring Platform

Entrepreneur and tailoring stores owners can start their own custom tailoring store online which will offer an easy to use tools todesing their users unique shirting and suiting at go.

The tailors and entrepreneur can start their own online tailor stores in just few steps

Get Registered
Select Theme of their store
Get access to the Configuration access
Finalize and get access to the Tailor store.

How it works

The virtual tailoring business model of tailoring business revolves around selling custom made clothes including

Type of Apparel(Shirt, suit, jacket etc.)
Selection of fabrics
Customizing Of styles(Pockets, cuffs,buttons and many more)
Measurement according to the user
Payment and delivery details

Once the customization is done and the payment is received the custom tailored suit is stitched and delivered at your doorstep.

Benefits of Using Online Tailoring Platform

Nowadays, having an online store is the addon to the tailoring business as it gives the customer assurance and trustworthiness towards your tailoring business. With these online tailoring platforms one can expand your customer base which eventually leads to enhancement of the revenue. Here are some of the highlighted benefits:

Revenue generation

With the latest trends and advancement in technology incorporating the online stores will achieve success in the tailoring business. Tailors and business owners can serve their customer base requirement with the custom tailoring platform. Customized bespoke suits, shirts and many more on the websites itself deal with the sales which simultaneously generates the revenue with the order received.Moreover, the online presence is the strongest revenue generating technique which can be adapted by the tailors and the business.

Enhancement in sale

The increasing use of technology by the users are causing many brands to jump into the digital era by adapting the new technologies. Users find it easier to connect with the business virtually and explore the services on the live stream in real time.

With the unique and feature rich tailoring software one can grow their own tailoring business.Hence user friendly interface on your tailoring platform will excite the customer base and will gradually affect on the sales

Stand out amongst competitors

With the new strategy and new opportunities in the market everyone is ready to expand their business and trying best how can they stand different in the competitive market

Online tailoring platform is a suitable solution for online customization of the tailored outfits where the user can set the appropriate measurement and can see the 3d avtar which bestoves the customers expectations and make you stand out amongst the competitors for using the advanced business models for the tailoring business.

Branding

With the rising awareness among the users and the shoppers about the growing trends in the fashion industry the brading of the service is a must in this technology era. The customized solutions enable the brand to stand different from others in the market and cater the demand of sustainability and ethical fashion to the buyer who genuinely creates the need in the market.

In this trending marketing era communication and latest technology will help the manufacturer and the tailors to satisfy their customers’ needs with the unique eCommerce platform.Users are offered the options to style and customize their bespoke virtually rather than trying out physically. The Tailor-i online platform by Textronic will help your business to emerge as a revolutionary brand that reminds you of the same by following the new trend in the apparel industry.

LiveDemo: http://api.textronic.online/demo/

If you want to evolve your tailoring business Collaborate with us : https://www.textronic.com/contactus.html