Digitization is now taking a boost in the retail industry making shopping more convenient than before, more cost-effective and more enjoyable. This transformation in the industry has resulted in greater adoption of trends. The general public uses the internet on a global scale, which forced retailers to develop multiple strategies and incorporate the omnichannel approach into their business models.
However, retailers and multi-brands are now offering a seamless shopping experience by linking up from mobile to online to in-store outlets. For.eg. nowadays many households use google assistant or smart speakers such as Amazon’s Alexa that make the users experience easier
Digitization in fashion – How is the industry changing?
The fashion and retail industry, varying from small brands to exclusive luxury brands, drives a crucial part of the economy. In response to the pressure, the majority of the business & brands have started to improve their speed to implement sustainable innovation in their business model and supply chain process.
Fashion is one of the fastest-growing and challenging fields where the changes in trends are instant. These days there is no such fundament as just buying fashion products, growth in the use of technology has empowered the way of shopping. Users now want to interact and get involved with the brands while they shop.
Digital transformation is now entering every field & is having a vast influence among all the masses. This transformation is not only about data management or intelligently managing the business but also reducing the cost and enhancing the efficiencies.
Technology has evolved so much that every day there is an innovation and it’s being shared over all the digital platforms with just one click.
The fashion industry has also been using technology from the manufacturing process until post-production. There are no more traditional consumer segments, no more geographic restrictions, everyone can shop from any corner of the world.
- How digital trends can help in growing
The tech-savvy consumers have changed the outlook of the retail and fashion industry, and brands find themselves trying to adapt these ongoing trends into their business.
Each brand is now realizing if they do not get into this digital-savvy tech, they will miss out on megabucks. Considering this scenario in mind, here are some digital trends which can help you grow in the fashion and retail industry.
Majority of the population use their mobile device to search online for what they desire more than any other device. It is hard to find any fashion website that is not mobile optimized.
Mobile marketing is the ideal platform to bridge retailers in-store and online experience. It is the perfect approach for the brands to communicate directly with their potential customers.
Brands can even retarget their previous customers with the help of SMS marketing by keeping them updated about the ongoing activities, offers etc in the business.
Most of the retailers and brands have no plans to obtain complete transformation of their physical store on the online platforms. They firmly believe that actual customer experience is essential.
But with the cutting-edge competition in the market retailers are upgrading their business model by investing in advanced in-store tech that enhances customer experience even in the 21st century.
Raymonds well known Indian brand retailing in fabric and ready-to-wear categories have uplifted their in-store experience at almost all stores by including the Magic Mirror concept. Where customers can try out there bespoke outfits even before getting it stitched.. saves the hassle and doubts for the end- results.
So in-store tech is another trend where fashion is embracing digital innovation to take customer engagement to the next level.
Fast-fashion brands and celebrity influencers are nowadays going well together. Fashion influencers are particularly effective for making fashion brands accessible to the customers which can target the overall market.
Generally, people identify these influencers as they are having a good fan base on their social networking sites and some even act on television.
So brands can target the audience by collaborating with these influencers. This trend nowadays is used by most of the startups who are making their place in the market
Social media platform such as Facebook, Instagram, youtube are nowadays are becoming more relevant to fashion. They are building an excellent platform for the millennials for enhancing their talents and are influencing their audience.
So brands are now focusing on building a great social media profile as they can reach a vast audience by keeping them updated about the business on daily basis.
Brands are now allowing the shoppers to shop directly from the social media by linking the link to the post which can take the shoppers to the actual website. This makes shopping fast and convenient and also increase the conversion rate. It is considered as the future of fashion.
Digital Transformation getting it right
While emerging technologies brands are getting their business a new transformation with up-gradation in the technology and integrating with the modern advancements.
This digital trends transformation provides brands with a new way to capture customer on a vast scale and enhance their knowledge and insights towards the business.
Adapting to these multidimensional trends fashion brands and retailers will find themselves staying one step forward in the cutting-edge competition.
Successful digital transformation in business is a matter to know how can brands have access to adapting the digital trends. We will help you to have your business up-gradation with ease. Click for more info.
Read also: RETAIL TECHNOLOGY FOR THE NEAR FUTURE
Source: https://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/ultimate-challenge-fashion-industry-digital-age.html