Tag Archives: Home Decor

SPAR: In-Store Technology Innovation

SPAR India, a multinational retail chain was awarded Images Most Admired Retailer of the Year – In Store Technology Development, IRF 2017.

IRF- Most Admired Retailer of the Year- In Store Technology Development
IRF- Most Admired Retailer of the Year- In Store Technology Development

SPAR has always been passionate about adopting new ideas to engage their consumers. Taking in consideration, the ongoing changes in consumer behavior brought on by technology, SPAR took a step forward and digitized their hypermarket with home furnishing & Store navigation application for enhanced Consumer experience.

The easier the retailer makes it for shoppers to find what they’re looking for, the less likely consumers are to leave a store without making the purchase.
The Home Furnishing application in the buzz is “3D Showroom” – An ideal product visualization tool which helps consumer to decorate their dream house with SPAR products.

The conventional way of shopping for home furnishing products was a game of imagination. How will this look in my room? Will this match my curtains? This solution has given the consumer a break from the guessing work.

Pick a product. Drape it. Check combinations. Buy it. Voila!

SPAR has redefined convenience by letting the consumer make his own choices & seeing it turn into reality, Virtually!

Now that’s interesting!

Enlighten your shopping experience with 3D product visualization tool

Textronics_3D-Showroom

Simplicity is something which is much appreciated by the majority of the world. And when it comes to technology, it needs to be something which can thump its impression and should excite the onlooker in the very first go. Attempting to enter the zone where technology is yet to pave a visit can come as a boon for it to be sustained and mature with time in the coming age of techno world.

The Indian textiles industry, currently estimated at around US$ 120 billion, is expected to reach US$ 230 billion by 2020. The textiles sector has witnessed a spurt in investment during the last five years. Keeping the stats in check and the pace with which the industry is burying much deeper roots by spreading its branches towards ever advancing technology, 3D Showroom will turn out to be an highly appreciated asset in the near future.

A quick look at the 3D showroom:

3D showroom comes more as a boon in the world of technology to give its user an opportunity to utilize virtual reality to help ease his/her shopping experience.

Feeling the fabric is a thing. Experiencing it on the product of your choice is another. Doing the former is much of a simpler task but the latter one is more of time consuming. This is where 3D Showroom firmly holds a role to be played.

Let me give you an example. You wish to design and furnish your house as per your own requirements and not seek help from any expert in the same reference. You can do that any day using the 3D Showroom where you can visualize the look of your favorite fabric draped on the object you wish to. It could be your wallpaper, your curtains, floor mats, floor carpet, sofa set, cushion covers and much more.

You can do the same in case of an apparel. It could be a trouser, a shirt, a jacket, a suit. All you need to do is just select the apparel of your choice, select a fabric and witness a realistic 3D view of how the look will appear in real. All this could be done with a few mouse clicks, and there you go with the look of everything you desire using Augmented Reality.