Tag Archives: virtual mirrors in retail

Textile & Fashion Industry

Investing in retail solutions will up your business game

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While digital e-commerce has taken a toll over brick and mortar retail stores, the retail store has to pace up with innovations to likely stay in the market. Adopting business intelligence is a powerful technique which can be proven beneficial towards achieving goals.

In the retail and fashion industry, understanding consumer behaviour, their attitude, and needs while making their purchase are essential for the success of the retail business. Understanding what consumers need and their needs are essential these days. After all, they are the one who makes a business sustainable. 

Shift from Offline to Online is inevitable

Today consumers are smart and to reach towards such adept potential buyers a retailer needs deep understanding about “how customers are making choices while their purchases? 

Millennials are more conscious about what they buy and how the product has been designed and what all efforts retailers have taken to make it more sustainable. Retailers have to be more concerned about how they can optimize the use of resources which can result in their business to survive in this cut-throat competition. 

Fashion has become an everyday changing trend and brands like Myntra, Flipkart, Ajio are ruling the industry, the brand’s omnipresence has increased its visibility and influenced customer’s purchase decisions. Like Flipkart says “If it’s trendy, it’s on Flipkart”, or “Everyday new fashion at Flipkart”, such taglines are creating a buzz in the industry.

Retail solutions

Even the smaller brands like Bewakoof, The Souled Store, Tijori, etc. are increasing their brand influence by creating a niche in itself by selling specialized merchandise and giving a tough competition to the big players. In spite of being a niche, they’re at the top of the market by adopting online marketing strategies to expand the reach. With such fast-growing trends of the industry, retailers should be more thorough with the new technologies and explore to enhance up-gradation to their business models.

Why Investing In Retail solutions Is Essential For Your Business

Speed, availability and efficiency is the necessity of today retail and fashion businesses. To achieve these perks, retailers should invest in a retail solution that will help them to pace up their business in this fast-growing market. Newest technologies in retail have made it an essential tool that can provide you with a competitive edge to thrive and grow in the market.

Here are a few benefits of retail solutions which can improve your retail business.

  • Innovation to your business  

Innovation refers to creating more efficient and unique ideas, products and overall process of how business works. For retailers, it could mean about implementing new ideas, improving services and upgrading with an effective product which can enhance the user experience. 

By adapting retail solutions in business means upgrading business models and making a change in existing patterns to deliver better shopping experience to customers by ensuring their safety and security in these times. 

  • Customized clothing and virtual trial and tryouts for user content

Retailers often adapt to customize content or virtual tryouts to meet the best expectations of their customers. Retailers are now filtering their in-store activities where they can optimize the use of solutions without wasting time. With the newest technologies like AI, AR, XR, VR, customer expectation has reached a peak where innovations grab their attention instantly. In the Ecom era, customers want a hassle-free shopping experience without wasting time.  These are a few instore solutions which can help you to sustain in the business.

  • Everyone wants their outfit to be designed according to their perspective. Customizing outfits by choosing respective options gives them a personal touch while shopping. Adding in-store customization will make you stand out amongst the competitors
  • Waiting for their turn while shopping was always a concern and time-consuming task. Therefore the invention of virtual trial rooms has been hit in the fashion and retail industry. The shoppers can simply find out their respective size and can visualize the apparel fitting on their body. 
  • Increasing brand presence and awareness

 The retail solution is an astonishing tool to enhance in-store brand awareness to wider audiences. Retailers and brands have to stay one step ahead to enhance the shopping experience of the shopper. A brand like  Lenskart has launched 3d Tryon where shoppers can virtually try different eyeglasses online and various help brands provide unique experiences to users. These unique innovations in store attract shoppers and make them recall brands or visit stores to try these techs. The use of such solutions for retailers in marketing strategies gives a lot of leverage to brands to find their ways of easy interaction with potential customers. 

  • Impactful customer experience

Whenever shoppers make a purchasing decision, retailers should ensure that they provide a seamless shopping experience to their customers. One of the research from Epsilon shows that around 80% of the shoppers only sop with brands that offer a unique user experience. Individualized pitching, high-touch customers are no longer trending tricks which retailers can use for the growth. The revolution in retail has created a new breed where shopping choices are not only restricted to the best prices of products. 

Retailers have to come up with the latest and trending techs who can satisfy all needs of customers and get attention in the competitors market.

Investing Retail solutions

Overcome with Tech solutions 

Retail solutions in business can create new opportunities for upcoming sales in the business and increase ongoing performance and build customer loyalty. Retailers can get complete insights into customers trends and behaviours to refine their supply chain accordingly. These solutions will escalate the in-store shopping experience and will give a new outlook on your traditional brick mortar.

Navigating into the new world of retail solutions can be challenging, and it can be a task now from where to start. Therefore, an experienced technology partner will enhance your business in evaluating your business with unique strategies.
Learn more about how Textronics helps your business to integrate retail solutions for maximum results.

Learn more about how Textronics helps your business to integrate retail solutions for maximum results.



A Retail Innovation, Augmented Reality, Future Technology, Textile & Fashion Industry

Contactless shopping: Sustainable Choice for Retail Industry

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With the new normal where people are staying indoors and are used to operate all the necessities from the indoors, the contactless shopping experience with a virtual trial room gives customers perk the shopping experience and try out the limitless outfits at go.


Gone are the days when the physical trial room used to be the only trial medium used by shoppers. With the innovations in technology, and the fashion & retail industry augmented reality is making its own space with new situations. The main concern of the shoppers will be trying out outfits without touching it physically.

Virtual Trial Room

How is contactless shopping the new normal?

The trend is no different in a world where everyone is staying indoors and trying to cope with the situations as contactless payments have already been adopted by most of the population for the new normal, the future has been predicted retails has to adapt the contactless shopping in their store to get back into the race of fashion industry. The future belongs to stores that will follow a model that can bridge between the physical trying out outfits and virtual trial rooms.

How will contactless shopping transform the retail industry?

People from all walks of life are adapting to the new normal and retailers are running out of ideas on how to get back to the race in the running market of fashion with the blend of customer expectations. Technology and innovations have promised the adaptation of contactless shopping in the future. Virtual Trial Room is a concept that will sustain the retail industry. By upscaling the retail business model and by giving crisp digital solutions is the need of the hour.

With the transformation comes unlimited customers’ needs wherein trial rooms may be changed with virtual trial rooms. Where shoppers can shop without touching or trying out the outfit which will enhance the customer footfall to the retail industry and will change the overview of the retail industry. By making accurate brand messages, and adapting the contactless shopping concept with virtual trial rooms it will transform the retail and fashion industry.

Contactless shopping

Benefits of adopting contactless shopping

  • Contactless shopping with Virtual Trial Room

One of the barriers customers will deal with is trying out the outfits physically. Contactless shopping will encourage the customer to try out the limitless options with the virtual trial room. With the innovations in technology and the personalized services provided and will enjoy their shopping experience than before.

  • Intellectual user interface

The virtual trial rooms are the new normal for the retail industry. The 3D body scanner technology of virtual trial rooms allows the shopper to experience with a perfect fitting as per the size. The intellectual interface of virtual trial rooms allows shoppers to swipe the limitless options selected from the store at one go. Shoppers can snap their outfit and can share to whomsoever they want to send. 

  • Revolutionary technology

When the shoppers will be allowed to browse limitless options with the augmented technology the software will let the shopper get an ideal notion of the outfit as the virtual trial room will allow the user to visualize the outfit of the user mirror image.

This augmented reality will bring a revolutionary change in the fashion and retail industry for the new normal. 

  • Great customer experience

Why do customers always have to compromise on customer experience? In the end, they are the one who is at the other end. The concept of contactless shopping with virtual trial rooms will do wonders for the customer’s shopping experience for the new normal. Imagine customers getting the awful experience of trying limitless options at one go without having any concern about touching physically or trying it out, Isn’t it amazing? In the end, it’s the satisfied customers who will enhance the sale of the business.

Reduce in-store capacity

With the concept of contactless shopping, the retailers will be at perk as the augmented reality-based virtual dressing room will consume less space and can store limitless options in one software of all the variety of outfits they have which means they don’t need to keep all the outfit sample in the store.

TryOn: Virtual Trial Room

Conclusion

With the lines getting blurred between online and offline shopping, retailers have to adapt the concept of contactless shopping to increase their store engagement of the customer . You have got to renovate your service to the degree that will leave your customers with no grievances. It’s now a high time for the fashion industry to adapt virtual dressing rooms to increase in-store engagements.

Textronic is one of the leading providers of virtual trial room solutions in the retail industry where retailers will be updated with advanced technology. A complete digital wonder with exciting features where buyers can try out different outfits and can experience how exactly it looks on them.

Collaborate with us now for adapting new normal: https://www.textronic.com/tryon.html

Email us at sales@textronic.net or more details.